Nirmal Poudel

With so many organizations vying for consumers' attention, it's more important than ever that your products stand out. So, how can you make sure this happens? Our featured article, looking at  Keller's Brand Equity Model , explores how you can develop a brand that customers genuinely connect with. This can be key for differentiating your products from those of your competitors. We also see how  Core Competence Analysis  and  USP Analysis  can help you make your products and services uniquely valuable in your marketplace. Keller's Brand Equity Model Building a Powerful Brand Do you know what makes a brand strong? If you had to make yours stronger, would you know how to do it? Many factors influence the strength of a particular product or brand. If you understand these factors, you can think about how to launch a new product effectively, or work out how to turn a struggling brand into a successful one. In this article, we'll look at Keller's Brand Equity mode...

Sunset A sunset, especially at sea, can be an amazing color spectacle. The hues will depend heavily on the weather, though — but you can push them a bit with a gradient map. Click on the “New Fill/Adjustment Layer” button in the Layer palette and select “Gradient Map” from the list. Click on the gradient to open the “Gradient Editor.” Gradient Map Click on the first color patch below the gradient, and change the color to red. Set the color patch on the opposite side to yellow, and click “OK.” Set the blending mode to “Soft Light” and reduce the opacity to about 50%. This will create a warm, almost golden sunset.

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